Marketing & Brand Guidelines

1. Introduction

This guide helps Oakscroft Partner Network affiliates promote Oakscroft products the right way: clearly, honestly, and with official brand assets.

It is a positive playbook for everyday promotion. For hard limits and enforcement language, also read the Prohibited Activities policy and the Affiliate Program Terms.

2. Brand Identity

Protect the Oakscroft look so customers always recognise the official brand.

• Always use official Oakscroft logos provided in the Marketing Kit or other approved assets.
• Do not recreate the logo from scratch or redraw it “from memory”.
• Do not distort logos (skew, warp, 3D stretch, or perspective that changes proportions).
• Do not stretch logos horizontally or vertically to fit a layout.
• Do not recolor logos outside approved colourways.
• Do not remove trademarks, registered marks, or brand notices where they appear on official assets.

3. Marketing Materials

Use only approved materials available inside the Marketing Kit (for approved affiliates) and campaign resources published in the portal.

Typical approved formats include:

• Posters
• Flyers
• Product images
• Videos
• Social media creatives

Do not modify product specifications, claims, or official promotional content in a way that could mislead customers about features, quality, warranty, or availability.

4. Advertising Best Practices

You may promote through legitimate channels such as:

• Facebook
• Instagram
• WhatsApp
• YouTube
• Personal blog
• Personal website
• Email marketing (only where legally permitted and with proper consent)

We encourage:

• Honest promotion based on real product benefits;
• Professional, respectful communication;
• Clear distinction between your recommendation and official Oakscroft announcements;
• Compliance with each platform’s rules and local advertising law.

Sharing a referral link does not guarantee sales, commissions, or advertising success.

5. Product Information

• Always use official product details from Oakscroft materials or the storefront.
• Never exaggerate features or invent capabilities.
• Never promise features that do not exist.
• Never guarantee delivery times unless Oakscroft has officially published them for that offer.
• Never promise stock that you cannot verify as available on the official store.

6. Pricing

• Communicate current official pricing as shown on the Oakscroft store or official creatives.
• Do not advertise unofficial discounts.
• Do not create fake flash sales or invented offers.
• Do not claim exclusive partner offers unless Oakscroft has officially provided them.

7. Customer Communication

• Be polite and professional in every channel.
• Answer product questions honestly, or say you will check official information.
• Escalate unresolved order, delivery, damage, or refund questions to Oakscroft Support / official customer channels.
• Never argue publicly with customers or shame them online.

Affiliates do not process store refunds or replacements themselves—see the Refund & Replacement Policy.

8. Social Media Guidelines

• Use respectful language suitable for a broad audience.
• Avoid offensive, discriminatory, or inflammatory content while promoting Oakscroft.
• Do not publish misleading posts, fabricated urgency, or fake scarcity.
• Do not impersonate Oakscroft or its staff.
• Do not create fake “official company” pages or handles that confuse customers.
• Clearly distinguish personal opinions from official company announcements.

9. Paid Advertising

If you run paid ads, you are responsible for complying with advertising platform policies (for example Meta, Google, or others you choose to use).

• Do not use deceptive advertisements.
• Do not use misleading headlines or landing claims that the store does not support.
• Do not imitate official Oakscroft advertisements in a way that pretends you are the company.

Paid advertising does not guarantee approval of commissions or faster payouts.

10. Intellectual Property

Oakscroft trademarks, logos, brand assets, product photos, and marketing creatives remain the property of Oakscroft or their respective owners. As an affiliate, you receive permission to use approved assets only for authorised promotional purposes under the programme.

Permission ends if your account is suspended or terminated, or if Oakscroft withdraws specific assets.

11. Good Examples

12. Poor Examples

13. Consequences

Most guidance issues start with education. Serious or repeated brand misuse can escalate under programme rules.

Questions about approved creatives or campaigns can be raised through Support Chat after sign-in or the contacts on the Contact Us page.